Em pty Gallery

type design, brand identity
Em pty Gallery is an exhibition space located in the heart of Soho in NYC. It is devoted to experimentation, discussion, and the production of exhibition projects, presentations, lectures, and publishing ventures in collaboration with artists, curators, independent and institutional actors.

Drawing inspiration from the shapes found in the interior area of the gallery, I created the new typeface that is used across its identity.

The typeface was customized by applying the same angles used in the gallery’s logo.







































                                                      



























  



































































The Starting Point (17-18)
Chapter II







On the Other Earth
pp. 25-26

Interstellar Travel

Chapter I
Interstellar Travel (pp. 17-18)






Chapter III
Desert of darkness and fire



A Busy World (30-31)

The new invention
1937 — 2017










The Other Earth
2014








The Diversity of Worlds
2017 — 2019

stimulus to nationalism
2014




Prospects of the Race
2017 — Libero



Worlds Innumerable — Mankinds
It is better to be destroyed than to triumph in slaying the spirit. Such as it is, the spirit that we have achieved is fair; and it is indestructibly woven into the tissue of the cosmos.

We die praising the universe in which at least such an achievement as ours can be. 

Copyright, Jessie Yu